Digiday
5 months agoHow CTV advertisers leverage show-level data for programmatic success
CTV is experiencing exceptional growth and is expected to reach $41 billion in ad spend by 2027.
Advertisers need more information on the content their ads will appear in to ensure brand safety and suitability.
Quality issues such as low-quality suppliers, fake content, and sensitive environments pose challenges for CTV advertisers. [ more ]